Outsource Content Development for Fast Results

by 2021-01-15

Outsourcing content development sounds expensive, and whether to outsource can be an overwhelming decision to make. The development process you choose will have a big impact on the project turn around speed, the amount you spend, and the quality of the program. Before you make the big decision, you should consider these 6 reasons you should outsource your content development.

Why should you outsource your content development needs?


The increase in freedom that comes with online education and working remotely has highlighted the benefits of outsourcing your training. Learning and development professionals have had to re-evaluate the way they work, such as training remote employees, time constraints, and low engagement levels. Now, it’s no secret that you must do so with shrinking training budgets and fewer resources, and that’s not likely to change anytime soon. This is why many organizations choose to work with an outsourcing partner to develop their learning programs. Outsourcing your content provides many surprising advantages.

To help you better understand the benefits of outsourcing your content development needs, we put together the top 6 reasons you should consider.

The benefits of outsourcing your content development:

1. Lower your development costs

In most cases, outsourcing your content development will lower your content development costs. The truth is, unless you already have an expert content development team and access to cutting-edge tools, outsourcing is less expensive than training your in-house team to handle these tasks.

Your outsourcing partner will already have access to content development experts who are familiar with the best practices of outsourcing content. They will also have the best tools for the job because content development is their specialty. You will also save on the cost of licensing fees for the content development tools.

You will also have the freedom to ramp up or slow down your development without the hassle of managing your staff numbers.

2. Faster development

A development company will also be able to deliver your content more quickly than an in-house team. Your partner will have a dedicated team of Subject Matter Experts, Instructional Designers, and eLearning content pros who will be using the latest learning technologies and authoring tools to create your corporate training program. This will give you a significant edge in managing a quicker turnaround of your projects.

An in-house team, on the other hand, would have to first learn these new skills and then learn how to use the right tools for development. In-house teams are also typically smaller. All these factors contribute to an all-around slower development process while outsourcing significantly speeds up the process.

3. Access to expert knowledge

Your Subject Matter Experts (SME’s) are high-value professionals and their primary job is not training.

When outsourcing your content development, you will have access to content writers who specialise in extracting the subject knowledge from the SME. They then convert this knowledge, using best practices and new trends, to produce your content.

Your outsourcing partner will also be able to provide innovative ideas to help you improve the quality and effectiveness of your training content.

4. Enhanced learner experiences

Outsourcing your content development needs will help you create more advanced and meaningful learning experiences for your employees. Their content writers will know exactly how to deliver the knowledge in a way that is both engaging and memorable.

They are aware of common training challenges such as cognitive overload and how to avoid them. They will also know all the different ways you can increase the impact of your programs and create high-quality personalised learning experiences.

5. Simpler management

eLearning programs often require software updates, regular updates, and frequent content changes. An outsourcing partner will have the skills to quickly resolve any updates or technical issues. They can assist you in determining what kind of changes can be made to optimize content and implement the changes.

6. Focus your energy on other priorities

One of the benefits of outsourcing content is that it reduces the workload of your HR team. As human resources and L&D teams begin to play a larger advisory role, they have less time for tasks such as specialised content development.

To create and develop high-quality content requires an expert level of knowledge about the training industry, L&D best practices, development, design and learning strategies. This does not include the additional knowledge it takes to understand how to effectively manage the IT-related side of the project. It takes a considerable amount of time and effort to learn the skills well enough to effectively execute them.

Outsourcing your content development frees up time and lessens the workload of your already busy L&D professionals.


eLearning is one of the most effective ways you can engage and train modern learners. However, content development can take a considerable amount of time and effort to create if you choose to use your in-house to team. Outsourcing your content needs provides many advantages your organization could benefit from including the following:

If you’re still wondering about your content development strategies, contact The Learning Studio to discover how eLearning can become a game-changer.